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Coaching, a step beyond feedback

Have you ever left a 1:1 feedback meeting feeling unsatisfied? Yes, sometimes just getting feedback isn’t enough. As an alternative method, coaching can help you develop the right set of tools to see long-lasting results in your day-to-day work.


Why just giving feedback isn’t enough

Feedback is a classic tool to guide team members, but it can sometimes fall short since it creates dependency and even runs the risk of imposing a single perspective. Only 26% of employees feel that the feedback they receive helps them do better work. Here’s why giving only feedback doesn’t quite cut it:


  1. Hierarchical organizations have evolved into horizontal, decentralized teams. This means that one-directional feedback that only cascades downwards isn’t viable anymore. Instead, all team members must participate giving rich insight and recommendations about how processes must be fulfilled. The leadership team must listen, ask questions, gain context, and create a continuous dialogue that goes back and forth.

  2. Feedback can cut the learning process short since employees only receive information and not the right tools for their long-term development. This is especially noticeable with employees with low performance, that only get pinpointed for their “wrong-doings” instead of granting them the right set of skills or tools to improve their performance.

  3. Team members will be less likely to find their unique solutions. Instead of inspiring other members to use critical thinking and their unique perspectives, simple feedback can feel like a one-way forced solution.

  4. Feedback doesn’t take full advantage of the high-quality performance of diverse and inclusive teams. It’s been proven in uncountable studies, that the more diverse your company is, the more profitable it will be. Not only that, but when it comes to being at the forefront of innovation, 74% of millennial employees believe in organizations with a culture of inclusion. Critical thinking and creativity bloom when you encourage your diverse and inclusive team to bring in new perspectives and solutions.


Why just giving feedback isn’t enough

Benefits of coaching your team

Team coaching can bring about tremendous transformation, as teams receive the right tools, knowledge, and guidance to work together for great results. Additionally, these are some other benefits that companies can gain from coaching:


  • Enhanced decision-making skills

  • Greater interpersonal effectiveness

  • Increased confidence and self-awareness

  • Improved personal and professional relationships

  • Higher productivity and achievement of goals


While feedback remains a valuable tool in guiding team members, it often falls short in fostering true growth and innovation. Coaching, on the other hand, offers a more dynamic and holistic approach. By adopting coaching as a complementary strategy to feedback, organizations can unlock the full potential of their teams, driving higher productivity, innovation, and overall success.


Find more about Micaela Di Julio here.



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